Led end-to-end UX/UI design for the iOS app and web platform, including onboarding, paywalls, pricing tiers, subscription flows, and new features such as Community and Reels.

Built the web direction from the ground up, designing and launching high-converting funnels, landing pages, and product experiences that became key growth drivers. Also created the visual design, tone, and overall communication style for email campaigns to ensure brand consistency across all channels.

Created quiz-based onboarding funnels from scratch, developing topics, logic, and personalization for different user segments for businesses, creators, and casual users.

Designed and optimized subscription flows, pricing models, and user segmentation systems to improve conversion and retention.

Improved web conversion rate by 26%, ARPU by 17%, and D7 retention by 11% through iterative testing and design optimization.

Conducted user interviews and UX research, turning insights into actionable product and design improvements.

Developed and tested design hypotheses based on analytics and user feedback, implementing successful ones to boost engagement and conversion.

Collaborated with product, data, and marketing teams to shape growth strategy and enhance overall performance.